Maqsood Shakib

Maqsood Shakib

Creative Communications & Digital Media Specialist
Kabul, Afghanistan.

About

Multidisciplinary Creative Communications and Digital Media Specialist with over 5 years of experience in developing impactful branding, content strategies, and digital campaigns across NGO, corporate, and media sectors. Expert in graphic design, multimedia production, and strategic social media management, leveraging advanced proficiency in Adobe Creative Cloud and AI generative tools to deliver compelling visual content and drive organizational growth. Proven ability to enhance visibility, engagement, and stakeholder relations in multicultural, fast-paced environments.

Work

NORWEGIAN CHURCH AID
|

Communications Officer

Kabul, Afghanistan

Full-time

Summary

Led comprehensive communication strategies and multimedia production for a leading NGO, significantly enhancing organizational visibility and stakeholder engagement across Afghanistan.

Highlights

Spearheaded the production of high-impact digital media content, including story videos and project documentaries, through expert scriptwriting, filming, editing, and motion graphics, effectively communicating NGO mission.

Designed and delivered impactful infographics, presentations, and reports using Adobe Creative Cloud and Canva, significantly enhancing the visual appeal and effectiveness of communication materials for diverse stakeholders.

Managed NCA Afghanistan's social media and Viva Engage platforms, driving increased organizational visibility and stakeholder engagement through strategic content and partner training initiatives.

Provided extensive photography coverage for NCA programs and projects across all regions of Afghanistan, ensuring visual documentation adhered to NCA and donor quality standards.

Developed and implemented comprehensive in-country communication action plans, contributing to enhanced organizational visibility and ensuring effective response to public and media inquiries.

MUSALAS INNOVATION
|

Co-Founder & Design Expert

Kabul, Afghanistan

Freelance, Hybrid

Summary

Co-founded and led a design and marketing firm, overseeing client advisory, project execution, and cultivating a collaborative environment for creative professionals, driving market presence for diverse clients.

Highlights

Provided strategic advisory to clients on graphic design and multimedia projects, developing design concepts and recommending optimal formats, layouts, and visual elements to achieve client objectives.

Managed end-to-end project execution, including cost estimation, production timeline management, overseeing illustrations, digital output, and coordinating printing, ensuring timely delivery and quality.

Developed high-quality marketing and information materials using advanced graphic design software, ensuring visual consistency and strong brand adherence for clients.

Cultivated a supportive community for IT and creative professionals, facilitating knowledge exchange and advancing design technique development.

Delivered comprehensive design and marketing support to a diverse client base, ranging from small startups to large enterprises, significantly enhancing their market presence and brand visibility.

ASIA FOOD FORUM
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Communication & Social Media Manager

Kabul, Afghanistan

Full-time

Summary

Managed all aspects of communication and social media, from content creation to strategic planning, significantly enhancing brand identity and online engagement.

Highlights

Produced diverse graphic design and multimedia content, including promotional materials and visual storytelling, to significantly strengthen brand identity and online content effectiveness.

Led the development and execution of advertising designs, marketing brochures, and desktop publishing initiatives, ensuring alignment with brand identity and campaign goals.

Developed and managed social media accounts with a robust content strategy, driving engagement and brand recognition through consistent messaging and visual appeal.

Actively managed the entire creative project process, from ideation and storyboarding to file finalization and deadline management, ensuring timely delivery of high-quality assets.

AFGHANISTAN YELLOW PAGES
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Communication Officer & Event Planner

Kabul, Afghanistan

Full-time

Summary

Orchestrated comprehensive communication strategies and high-profile business events, significantly boosting market connections and brand visibility for Afghan businesses.

Highlights

Developed and disseminated video content across various social media platforms, ensuring consistency with campaign messaging and achieving strategic goals.

Utilized metrics and social media channels to test and optimize content, identifying and deploying the most engaging materials to maximize campaign effectiveness and reach.

Generated original campaign artwork and optimized existing content for digital channels (Email, Instagram, Facebook, X, LinkedIn, YouTube), enhancing visual appeal and reach.

Planned and executed branding and event preparations, including the successful AYP Summit, connecting Afghan businesses with international markets.

Successfully organized a 3-day business summit in Uzbekistan, facilitating B2B deals and product exhibitions for over 100 Uzbek businesses across diverse sectors.

Education

Rana University
Kabul, Kabul, Afghanistan

Bachelor's Degree

Information Technology & Visual Communication

Kardan Higher Education University
Kabul, Afghanistan

English Language DEL Program

Mohammad Alam Faizad High School
Kabul, Kabul, Afghanistan

High School Diploma

Secondary Education

Languages

English

Fluent

Persian/Dari

Native

Pashto

Fluent

Hindi/Urdu

Conversational

Certificates

Marketing Essentials

Issued By

NonprofitReady.org

Creative Certification Exam

Issued By

Google Skillshop

Communications Strategy

Issued By

LinkedIn Learning

Social Media Marketing Certified (Branding, Marketing, Strategy, Management, Listening, Monitoring)

Issued By

HubSpot Academy

Adobe Professional Certificate (Creative Cloud, Graphic Design, Principles of Design, Corporate Identity)

Issued By

LinkedIn Learning | Adobe

Business Communication Skills Professional

Issued By

LinkedIn Learning | Adobe

Positive Masculinity Training Workshop

Issued By

NCA Capacity Building Program

Disaster Risk Management (DRM) Training

Issued By

NCA Capacity Building Program

Psychological First Aid (PFA) Training

Issued By

NCA Capacity Building Program

Monitoring and Evaluation Training

Issued By

NCA Capacity Building

First Aid & Safety Training

Issued By

NCA Capacity Building Program

Procurement Training Workshop

Issued By

NCA Capacity Building Program

Design and Visual Communications, General

Issued By

Adobe Digital Learning

Adobe Creative Cloud

Issued By

Adobe Education Exchange Team

Skills

Core Competencies

Communication, Digital Media, Marketing, Research, Artificial Intelligence (AI), Innovation, Creativity, Problem-Solving, Cross-functional Collaboration, Stakeholder Engagement, Brand Development, Campaign Management.

Tools & Platforms

Hootsuite, Sprout Social, Buffer, HubSpot, Later, Trello, Airtable, Prezi, Pitch, Notion, Canva.

Creative Skills

Creative Graphic Design, Digital Marketing, Social Media Marketing, Multimedia Production, Photography, Videography, Content Creation, Visual Storytelling, Prompt Engineering, Generative AI.

Software Proficiency

Adobe Creative Cloud, Acrobat, Photoshop, Lightroom, Illustrator, InDesign, Express, Premiere Pro, Media Encoder, Microsoft Office 365, Google Workspace, Mac OS, Windows OS.

Visual Identity Systems

Brand Guidelines, Logo Design, Typography, Color Theory, Design Systems.

Art & Editorial Direction

Editorial Design, Layout Design, Magazine Design, Print Production.

Branding

Brand Strategy, Brand Identity, Brand Architecture, Brand Messaging, Competitive Research, Brand Book Creation.

Social Media Content Creation

Content Development, Content Strategy, Creative Copywriting, Production.

Digital Marketing & SEO

Social Media Strategy, Meta, Email Marketing, Digital Analytics, Profile Branding, Keyword Targeting, Campaign Management, Brand Awareness, Customer Retention, Community Management, Influencer Collaboration, Content Marketing, Creative Storytelling.

AI Tools

ChatGPT, Sora, Gemini, Copilot, Perplexity, Grok, Claude, DeepSeek, NootebookLM, Cursor, Manus, Hugging Face, bolt.new.

Interests

General

Googling, General Knowledge, Digital Reading/Web Scrolling, Traveling, Artificial Intelligence.

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